The LEGO Enterprise History

The PROFANO brick has changed into a worldwide feeling that is as much a part of the cultural textile as Billund, the little community in Denmark where everything began. However the company’s trend into an industry giant was not without their reveal of challenges and troubles. One of those came in 1942 every time a warehouse hearth consumed nearly all of the model manufacturer’s wooden stock, leading Ole Kirk Christiansen to make an important decision.

He decided to switch the company far from wooden toys and toy cars, which had been it is bread and butter, and move into vinyl toys. It would be a major alter for the family-owned enterprise, and the one which was not in the beginning well received.

A journalist noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new patterns that utilized plastic. The first tentative step was your introduction of this Auto Binding Stones that held together to prevent block podiums from toppling on children.

The new Lego bricks would not become the iconic toy that we all know today until 1949. Till then, the interlocking bricks were more of a construction gadget than a proper building doll. It was also not right up until 1958 that satisfying hitting coupling system became a standard feature.

Throughout the 1971s, the company extended to increase in production and market reach. The company added Legoland look parks to the mix and unveiled more advanced models that were aimed toward older audience, including the Technic line of small parts such as axle assemblies, gears, levers, and common joints.

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